Blue or Gold? How the brand behind #TheDress monetised viral success so we know the dress was black and blue BUT that's not what i'm here to discuss : r opticalillusions Old Navy Wrap Dress Gingham Blue White Mercari First brain scan study to feature THAT dress BPS Happy 10th anniversary to the original photograph of "The Dress" and the subsequent internet debate over white and gold or black and blue : r popculturechat